Presently, a SEO friendly website is a requirement for almost every business to endorse their product and services and reach the intended customers. In order to make a website SEO friendly, one must contemplate on URL, title, content and pictures. Usually, SEO is a blending of on-page and off-page optimization. Focusing on ON-PAGE optimization would make the website more receptive to SEO. Intensifying certain factors like keyword selection, title tag, meta tags, content of website, URL etc. will further subsidize the optimization process.
Excessive images should be desisted as it would lead to the website becoming voluminous and cumbersome thus taking enormous time in loading. Exaggerated graphics should be abstained on the web page.
By thorough keyword research and analysis, the desired keywords can be identified which can provide the maximum output. For this purpose, one must perform the traffic analysis, conversion analysis and competition analysis to examine the keywords. SEO needs to prepare a long list of keywords that are related to the business. Keeping a track of the onsite searches, resorting to customer generated matter, and inspecting the online forums would serve in keyword selection.
It is essential to focus on title tags as it acquaints the search engines and the viewers about the page and exhibits a lot of information. Hence, if it accommodates plenty of keywords, it would assist in the basic search process of the end users. As per research, regulating the meta tags may back up the search engine result processes thus inducing traffic to the site.
Applicable and unique content always help in traffic generation. Hence, it is essential to include appropriate content to the site with keywords and key phrases as it aids the search engines in crawling and indexing such sites. One must make sure to constitute static url?s and desist from fabricating any pirated content.