Designing website that appeals to search engine is very essential for better lead/sales conversions. It may seem to be a challenging job but it is important to optimize the website for better performance of the website.
Few ways to make the website appear at the top of search engines:-
- Unique and quality content to generate a steady stream of traffic. There should be some fresh topics at least once a week. Useful content will enable visitors to share, thus helping the website to rank in the first page of search engines.
- Using appropriate keywords will help in acquisition of customers and maintain a top spot in the search engine results. It is always better to do some keyword research and use those keywords that are high in demand and lower in density thus helping in the optimization process.
- Contact information should be visible on each page of the website either header or footer to enhance the search criteria. Inclusion of the city in header, page title and website domain may grab the attention of end users.
- Inclusion of links is essential: Listing the website to local directories and portals is a good way to build links. Building good incoming or back links will help in increasing web traffic. If the website is linked to other websites in the same domain from industry giants to small businesses in the corporate world, search engines will recognize the links thus improving the search criteria.
- Blogs and social media: Blogs and social media provide useful information and incorporating social media buttons in the website will enable the users to share the content. One may also engage in hosting a contest or provide some discount on products or services to get visitors tweeting and sharing that particular website URL.
- Inclusion of photos and videos: Assimilation of photos and videos along with good content will grab the attention of website visitors thus generating favorable search engine rankings. It compliments the website in a better manner.
- Inspecting website after any updates: It is imperative to update the site as and when possible to stay ahead of the competitors in the search engine rankings.
- Upgrade the design as and when required: If the website takes minimum time to load, have quality content and the design is trendy then the site will attract a lot of visitors. It is important that the design represents the business properly in order to get a good exposure and drive a steady stream of targeted traffic.
- Reviews are a great way to optimize the website. By welcoming other?s opinion one can enhance the credibility of the website. This will automatically help in higher ranking in the search placement.
- Offer expert advice on other website: Majority of social networking sites are congenial towards articles or posts that are unique, original as well as informative. This way one can contribute towards other sites as well as create brand awareness.
Focusing on these basic tricks may help in optimization of website thus catering to both search engine optimizers as well as website visitors.
At Fox Web Wizardz, we’ve vowed that we’ll provide organic & white hat techniques of SEO. Email us right now at sales@web-wizardz.com for any kind of SEO strategy development, online marketing & branding solutions. We?re here to help you!
